Build a better brand
A step-by-step guide to creating communications that align your business objectives with your customer's.
Go to market with the ultimate planning tools including:
- Market orientation - What will you be known for?
- Measuring success - How will you know you're winning?
- Brand DNA - What are our internal values?
- Customer personas - Who are they and why choose you?
- Brand proposition - What is the underlying belief?
- Tone of voice - How will you communicate consistently?
- Elevator pitch - Deliver the problem your solution in under 30-seconds
- Customer benefits - Why choose your brand over another?
- Persona-based messaging - Tailor content to your audience
- Channel planning - Which channels will you operate, and what are the objectives & desired perceptions?
- Distinctive Assets - How will your customers know it is you?
- Category Entry Points - Be the first to come to mind in a buying situation
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