Build a better brand
The build a better brand course was created to help small and startup businesses get a competitive edge with an in-depth brand strategy.
Research shows that businesses who focus on brand building have higher market share and higher profits. This course will set your business up with the tools to achieve both, for the long term.
Course outline
Master your brand strategy in this 5-week self-guided course, covering:
01. Understanding branding basics
- The role of branding in business
- What is a brand?
- Components of a strong brand
- The current state of your brand
02. Aligning your brand with business objectives
- Sales activations vs. brand building
- Establishing your market opportunity
- Measuring success
03. Brand development
- Company DNA
- Creating customer personas
- Building your brand proposition
04. Brand delivery
- Nail your elevator pitch
- Tone of voice
- Creating customer benefits
- Persona-based messaging
05. Brand execution
- Channel & content planningÂ
Get started today
$249/week
For 5-weeks
Weekly modules will guide you through each stage of building your brand strategy
Start creating consistent communications with practical insights and tools that you can start using immediately
- Align your marketing with your business objectives
- Define your company's DNA
- Create customer personas
- Build your brand proposition
- Nail your elevator pitch
- Tailor your tone of voice
- Craft your marketing messaging
- Plan your channels & content
Discovery
Learn to align your business goals with your customers' needs for optimal success.
Development
Master the art of communicating your brand's value effectively to your target audience.
Delivery
Become an expert in channel and content planning to get the most from your marketing spend.
Sign up today and receive two bonus modules
Harness the power of your brand strategy with two FREE modules at the end of week 5!
Buy now
Distinctive assets
Distinctive brand assets are any elements that signal your brand name to customers. These elements could include:
- Logos / Symbols
- Colours
- Slogans / Positioning statements
- Characters / Fluent devices
- Celebrities
- Tone of voice
- Packaging shapes
- Audio / Sounds / Music (Jingles)
- Other sensory cues (Feel, Smell, Taste)
In this lesson, we’ll explore ways to construct distinctive assets for your brand using “The 9 V’s” framework. The downloadable worksheet will help you record these so that you can align them with your brand strategy and brief your production team on their creation.
Category entry points
Category entry points are the ways a customer will notice, recognise and or think of your brand when in a buying situation.
In this lesson, you’ll learn a little more about CEPs before downloading a worksheet that guides you through the creation of your own CEPs across six mental availability models, covering:
- Messaging
- Product
- Price
- Distribution
Once you’ve selected your CEP or CEPs, you can tailor aspects of your brand strategy to capture buyers and gain market share in ways that are totally unique to you.
Who is this course for?
What will I learn from this course?
When does the course start?
About the creator
Aron Dobrowolski
DIRECTOR - ANARCHY SCD
Starting out as a pimply pre-press apprentice, Aron weaved his way through the print production industry, to graphic design including visual identity, packaging design for free-form cardboard boxes and wine labels, promotional items and bespoke merchandising. This hands-on background allowed him to develop and merge his skills into the advertising industry. Having held agency roles as a Creative Director and Strategy Director with a “client’s customer comes first” ethos, Aron has worked across most categories including international finance products, national automotive brands, state & local governments and SMEs across Australia.
With over 20 years’ industry experience covering all aspects of marketing; Aron, through ANARCHY SCD, is now a “one man marketing company” specialising in brand strategy and delivering creative and design production services globally.
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Need to get in touch?
Complete the contact form, and Aron will respond as soon as possible.
Discounts on guided workshops
If you have purchased the 'build a better brand' course and get stuck at any time, contact Aron using the form, to discuss consultancy fees or to arrange a guided workshop with you and your team at a discounted rate.
